With the objective of Creating Distinct Tourism Routes for all five Districts in Northern Province, EFECS in collaboration with the Northern Province Tourism SMEs and Cooperative community developed five attractive tour guide maps to promote the lesser-known attractions and activities in Northern Province. Northern Tourism Team joining hands with EFECS, conducted a printed material dissemination campaign from 07th to 10th May 2021 visiting nearly 250 hotels and restaurents in Northern Province.
Tourism Value Chain Officer, EFECS Project and Ms. Rakavi Ramesh, Northern Province Tourism Bureau presenting five district tourist maps for a tourist met at Akshadai Restaurent, Jaffna.
The key strategic interventions behind this community work were to connect the Nearest Tourism Hubs Kalpitiya, Wilpaththu Trincomalee, Anuradhapura and Polonnaruwa to divert traffic to north and to Connect the Unpopular Villages with the tourism route to develop the village in north. Accordingly, Five Attractive Tour Maps were produced and printed using high quality printing techniques.
Real Jaffna Map and Photo Gallery…
Real Kilinochchi Map and Image Gallery….
Real Mullaitivu Map and Image Gallery…
Real Vavuniya Map and Image Gallery….
Real Mannar Map and Image Gallery….
Accordingly, the printed map sets were distributed among 10,000 tourism stakeholders in Northern Province while 1000 maps are planned to be handed over to
25 travel agents for their promotional activities.
The maps were distributed by a team consisted with EFECS and Northern Province
Tourism Bureau officials among 250 Hotels & Restaurants in North as well as among
25 Travel Guides professionalized by EFECS Project in Northern Province. 500 Maps were donated to the Sri Lanka Tourism Promotions Bureau for International Travel Fairs and Promotions in India and Europe. To give district-based prominence, other government entities such as all District Secretariats and Cooperative Department Offices in Northern Province were given 500nos of brochures to use for future promotional purposes. This work was funded by the Canadian Government under the EFECS Pilot Project to be ended from 30th September 2021.