Awareness Programme on the Development of the Tourism Value Chain

For the undergraduates of Faculty of Business Studies, Vavuniya Campus, University of Jaffna

12th February 2020 at Vavuniya Campus Auditorium

Awareness Programme on Tourism Value Chain in Sri Lanka was successfully conducted by the EFECS Project for the undergraduates of Faculty of Business Studies in Vavuniya Campus, University of Jaffna on 12th February 2020 at the Auditorium.

The programme was organized by the Faculty of Business Studies with the participation of over 50 students under the instructions of Dr. Nantha Gopan, Dean, Faculty of Business Studies.

Mr. Martin Mailhot, Value Chain Advisor, EFECS Project introduced the Desjardins International Development (DID) and EFECS Project to the audience. Profile of DID and its global projects were presented using a video presentation.

Mr. Mailhot delivered a comprehensive session about the Value Chain Approach, Components of a Value Chain and its effective utilization for business success.  He explained that EFECS Project conducted a comprehensive Tourism Value Chain Study from May, June, July 2019 in all four provinces and the research findings were presented for the Key Stakeholders Meeting in October 2019 in Colombo.

“With the fruitful comments and suggestions given by the stakeholders we were able to develop an effective Action Plan and accordingly 05 Primary Societies in Jaffna, Mullaitivu, Vavuniya, Kilinochchi and Mannar were educated about the entrepreneurial opportunities in Tourism. With their engagement, we have developed Four Strategic Rout Maps and Village based Tourism Strategic Plans in Jaffna, Kilinochchi and Mullaitivu & Vavuniya Districts. Finally, we have gathered interested existing tourism entrepreneurs in all four districts and conducted Focused Group Discussions to implement the plans” said Mr. Mailhot.

Findings of the applied research conducted to address the key challenges and opportunities of the Tourism MSMEs were presented by Ms. Harshi Abeynayake, Value Chain Officer (Tourism), EFECS Project.

She explained that the deductive approach was followed based on the “6As Tourism Value Chain Model” introduced by United Nations for this research and then the Tourism Actors were lined up under the clusters as Attractions, Accessibility, Accommodation, Amenities, Activities and Awareness. She further explained the students about the potential Business Opportunities in Tourism.

A copy of the Village Based Tourism Strategic Plan designed for the Vavuniya District by EFECS Project was presented to Dr. Nantha Gopan, Dean of Faculty of Business Studies by Mr. Martin Mailhot for the reference of the University Undergraduates.